The lockdown made life of the Griha Lakshmi, and especially the working women extremely difficult. Come Diwali, the workload increases multifold. Kutchina, a one -stop kitchen destination  offers solutions and products that are “designed for convenience”. The brand wanted to touch an emotional chord with families during Diwali and to propagate its brand message of convenience.

We conceptualized the brand film to urge family members to lend a helping hand and add a bit of convenience to the life of the “Griha Lakshmi”.