ROUSING
NATIONAL PRIDE
WITH INOX AND
TEAM INDIA
How do you cheer the team for a game that is much more than a game - a fightback against personal hardships, a billion expectation’s , brickbats and a near miss at the 2020 Olympics?
Over 6 lakh views for INOX And a win-win for us
India’s medal haul at the 2020 Olympics was the best in 4 decades, yet it missed the bull’s eye by an inch. As Team India prepared for the 2022 Commonwealth Games at Birmingham, the stakes were high. It was a fight for our hopes as a nation and the untapped potential of our star athletes.
Orcomm’s new campaign “Chookega Nahi, Jeetega India” for INOX, the Official Sponsor of Team India, celebrated India’s never-say-die spirit that makes our athletes unstoppable. The film featured national icons like Sakshi Malik and Bajrang Punia with a clear message that this time India will win against all odds. The film became the highest viewed film on INOX’s Instagram with more than 6 lakh views.
Bringing alive the
euphoria
at INOX
The campaign film was supported by unique experiential activations at INOX cinemas to whip up national fervor and excitement.