ONE DECADE AND MANY LEARNINGS IN
BRAND
BHARAT
There’s a different India that lives in the smaller cities, towns and villages of the country. Marketers have recently termed it “Bharat”. A market that has greater potential than the already saturated Metro and Cosmo cities and rapidly saturating Tier-I cities.
This is our market. We have been interacting, deciphering and flourishing in these markets for over a decade. Brand Bharat is our humble attempt to put together our thoughts, learnings and insights about these markets for the benefit of all the brands and brand marketers out there.
Bharat Ka CustomerBharat ka customer has everything that marketers hope and pray for. The money, the intent and the exposure too. But do the marketers have what Bharat ka customer looks for?
How are brands built in small towns?There are big brands coming out of smaller cities and towns of India and they are taking the markets by storm with their strong brand image in their core markets.