Chukega Nahi Jitega India amit June 1, 2022


How do you cheer the team for a game that is much more than a game - a fightback against personal hardships, a billion expectation’s , brickbats and a near miss at the 2020 Olympics?

Over 6 lakh views for INOX And a win-win for us

India’s medal haul at the 2020 Olympics was the best in 4 decades, yet it missed the bull’s eye by an inch. As Team India prepared for the 2022 Commonwealth Games at Birmingham, the stakes were high. It was a fight for our hopes as a nation and the untapped potential of our star athletes.

Orcomm’s new campaign “Chookega Nahi, Jeetega India” for INOX, the Official Sponsor of Team India, celebrated India’s never-say-die spirit that makes our athletes unstoppable. The film featured national icons like Sakshi Malik and Bajrang Punia with a clear message that this time India will win against all odds. The film became the highest viewed film on INOX’s Instagram with more than 6 lakh views.

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Bringing alive the
euphoria at INOX

The campaign film was supported by unique experiential activations at INOX cinemas to whip up national fervor and excitement.