CONNECTING
TO THE YOUNG DNA
Newspaper and youth! It takes more than curating youthful content to lure them into reading one.
Understanding the DNA of Indian youth to get them excited about DNA newspaper relaunch
DNA, a trendsetting English daily realised the need to change to address the needs of the younger readers of Ahmedabad. We created this relaunch campaign with bright colours and an even brighter communications to match the DNA of both.
