Traditionally, the festival of Diwali is marked by cleaning and sprucing up homes. It is believed that the Goddess of wealth, blesses a clean home with prosperity and happiness. With Dukes’ Diwali campaign, we brought in a fresh perspective to this tradition. We conceptualized a film #DilKiSafai that reiterated that happiness dwells in a clean heart and urged everyone to let go of anger, envy and other negative clutter to build happy relationships. 

The film features two young siblings and gives a sweet and simple message that melts hearts, just like a Waffy treat.