Dukes Waffy Film #dilkisafai amit June 1, 2022

Tasting the spirit of
Diwali with Dukes

ghar ki safai to
dil ki safai

Traditionally, the festival of Diwali is marked by cleaning and sprucing up homes. It is believed that the Goddess of wealth, blesses a clean home with prosperity and happiness. With Dukes’ Diwali campaign, we brought in a fresh perspective to this tradition. We conceptualized a film #DilKiSafai that reiterated that happiness dwells in a clean heart and urged everyone to let go of anger, envy and other negative clutter to build happy relationships. 

The film features two young siblings and gives a sweet and simple message that melts hearts, just like a Waffy treat.