Dukes Waffy Film #imperfectdads amit May 31, 2022

‘imperfect’ dads with Duke

A social experiment that pays a tribute to real dads

A father is a child’s role model, a lifelong hero who s/he considers perfect and infallible. Society places a lot of pressure on parents to be perfect so when Dukes, the leading biscuit and wafer manufacturer wanted to celebrate Father’s Day, the Waffy way, we asked – should dads be perfect always? We conducted a social experiment where a group of children were asked what they don’t like about their father and who they want to be when they grow up. The children’s answers concluded that dad’s many imperfections make children’s relationships with them perfect.