Freezo Products amit May 26, 2022

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Eye-catching designs for Lip-smacking flavours

In a market dominated by big, established players, Freezo, was a homegrown FMCG brand in the ice creams and sauces category. To establish the brand as a premium choice in the market, we redesigned its product packaging to make it more fun, contemporary and appealing to its diverse consumers.

A fun packaging design that was fun to design

It’s not everyday a brand knocks your doors and says “I want you to design me a packaging that matches the top players in the market”. And when we got the mandate, we gleefully attacked it like kids attack the ice cream. Our design idea was to move away from the typical product shots and blend the flavour with its natural setting. The result are these delicious looking packaging designs.