Innovation
Beautified
for Kutchina
How do you introduce an innovative feature in a kitchen chimney and make it look uberchic and yet easy to comprehend!
Marketing a product feature and building a rapport with the audience
Kutchina, one of the leading kitchen appliances brand in the country was introducing another innovative product. They wanted to establish the product salience, create an upmarket appeal and also build brand affinity with the core TG i.e. women. We blended all these objectives to develop these beauties.
