upGrad Jeet aims to help government job aspirants from Bharat’s Tier II and III centers to win. The challenge is that there are many misperceptions regarding a government job, making it less popular. We conceptualized a film that elevated the purpose of a government job to service and nation-building, evoked a sense of pride and inspired aspirants to discover #JeetKeSahiMaayane with upGrad Jeet.