upGrad Jeet Film #JeetKeSahiMaayne amit June 1, 2022

#JeetKeSahiMaayane with
upGrad Jeet

A film that
broke myths and
rebuilt pride

upGrad Jeet aims to help government job aspirants from Bharat’s Tier II and III centers to win. The challenge is that there are many misperceptions regarding a government job, making it less popular. We conceptualized a film that elevated the purpose of a government job to service and nation-building, evoked a sense of pride and inspired aspirants to discover #JeetKeSahiMaayane with upGrad Jeet.