In a hyper-connected world, we at times lose the most precious connection there is – that with our children. And this expresses itself far too often. We conceptualized a digital campaign for Dukes, the biscuit and wafer manufacturer by weaving in Duke’ s core philosophy of Waffy-happy into the anchor film on the  digital platform. With #Pledge365, we urged parents to rethink priorities to stay connected with their children and change the quality of their relationship with them.