MAKING
HISTORY IN
KASHMIR WITH
INOX
Launching a historic moment needs more than history. It needs empathy, an understanding of the people, their language and context to take it beyond an eye-catching creative and into their hearts and vocabulary.
Launching a new era in cinema with
Kashmir’s
1st multiplex
Taking cinema back to Kashmir after three decades was a historic moment for Kashmir, Indian cinema as well as INOX. Team Orcomm was proud to partner with INOX in designing the launch campaign for INOX Srinagar – Kashmir’s first multiplex in the valley.
Titled- ‘Myoun Cinema’ or ‘My Cinema’ in the native language, the campaign struck a chord with the audience, evoked a sense of belonging, and celebrated cinema ‘s Kashmir homecoming – where some of the most iconic movies have been shot.
FROM MYOUN CINEMA TO MYOUN INOX
HOW INOX FOUND ITS WAY TO THEIR HEARTS
The success of a campaign lies in making the brand a part of people’s lives. Inox Srinagar launch campaign ensured that brand Inox was embraced and owned by the people as their very own cinema. Rolled out through a film as well as print advertisement, the campaign was widely covered by national and local media. Such was its impact that it elevated INOX as ‘Myoun INOX’ or ‘My INOX’.